74MF-150 Lightning: one feature, four seconds
Ford. F-150 Lightning: one feature, four seconds
A single macro shot of the shifter folding into the console. 74M views: the best-performing promo content for the F-150 Lightning.
First on camera when the cover comes off
Alan Enileev and his team cover world premieres, build formats that travel on social and produce content for your own channels.
The industry watches too
Followers include official automaker accounts and the people who build and buy these cars, next to millions of enthusiasts.
Official automaker accounts · Collectors · Designers · Engineers · Journalists · Industry executives · Millions of enthusiasts.
What a brand can book
Formats combine. A premiere reel can ship with a photo package and a collab post on partner accounts.
World premiere coverage
On site at the reveal. Filmed under embargo and published when the car goes public.
Delivered: Chevrolet Corvette ZR1 world premiere, filmed under embargo →Social-first concepts
Short-form reels built for the first second of the feed: ASMR, cinematic and feature-led formats.
Delivered: Ford F-150 Lightning: one feature, four seconds →Video integrations
Your product or service inside a reel or a long-form video, written into the story.
Automotive reviews
In-depth reviews on the English-language YouTube channel.
Test drives
Driving content filmed on road, with the car shown in motion and in detail.
Branded content production
Photo and video produced for the brand's own channels.
Delivered: Bugatti Tourbillon world premiere, inside the cockpit →Event coverage
Launches, car weeks and private previews, covered from arrival to the final reveal.
Delivered: Lamborghini Lanzador concept: two reels from its US debut season →Joint campaigns and creator network
Collab posts with leading automotive accounts in the US and worldwide.
Delivered: Mercedes-AMG Electric AMG GT 4-door: a world premiere on the 6th Street Bridge →
Selected projects
37MTourbillon world premiere, inside the cockpitBugatti. Tourbillon world premiere, inside the cockpit
A premiere reel built on the Tourbillon's watch-like instrument cluster, plus a photo production for Bugatti's own channels.
27MElectric G-Class: four G-TURNs on the Las Vegas StripMercedes-Benz. Electric G-Class: four G-TURNs on the Las Vegas Strip
Fifteen top automotive creators were invited. Alan's reel of four G-Classes spinning on the Strip was the best-performing of all of them.
Beyond a single launch
Scope, exclusivity and rates are agreed per brand. Ask for a proposal.
Launch partner
One model launch covered end to end: premiere, first drive and follow-up content.
Model-year series
A planned series of reels and long-form pieces across a model's first year on sale.
Ambassadorship
A long-term relationship with an agreed content calendar, events and exclusivity terms.
From brief to report
- 01
Brief
You share the car, the date, the market and the goal. NDA first if required.
- 02
Concept
We propose formats, a shot list and a publishing plan for your approval.
- 03
Production
Filming on site or on location, including under embargo.
- 04
Publication
Content goes live on the agreed date, solo or as a collab with partner accounts.
- 05
Report
Reel-level statistics from platform insights after publication.
Questions brands ask
Do you work under embargo?
Yes. The Corvette ZR1 world premiere in Miami was filmed under embargo. Content goes live when the brand lifts it.
Can you deliver content for our own channels?
Yes. For Bugatti we produced a premium photo shoot in Los Angeles for its official channels, alongside the premiere reel.
How do collab posts with other creators work?
A reel can be published as a collab with leading automotive accounts. The AMG GT 4-door premiere went out with @carlifestyle and two more accounts and reached 2.21M accounts.
What does a partnership cost?
Rates depend on format, timing and exclusivity. Send a brief and we reply with a proposal.
Which markets does the audience cover?
The strongest reach in the portfolio is in the US. A country breakdown from platform insights is available on request.
How soon do you reply?
Within 48 hours on business days.
Send a brief
The car, the date, the market and the goal are enough to start. Reply within 48 hours.
Media kitCases, audience and formats. PDF, 12 pages, 1.8 MB.