Corvette ZR1 world premiere, filmed under embargo
1.96M
On site at GM's world premiere in Miami, filmed under embargo. 4.3% engagement, well above the account median.
- Chevrolet
- World premiere, Brand event
- Jul 26, 2024
- Miami
- Instagram Reel · 0:28
Occasion
GM's world premiere of the 1,064 hp Corvette ZR1 at The Concours Club in Miami.
Task
Cover GM's world premiere of the new Corvette ZR1 in Miami, under embargo.
Idea
A spec story told through the event: the reveal, the engineering display and the cars on track.
Execution
Shot on site: the yellow ZR1 on stage, the cutaway chassis with its twin-turbo V8, cars on the circuit at sunset. On-screen captions carry 1,064 hp, 1,355 Nm and 346 km/h.
Why it worked
- Filmed under embargo, so the reel was ready to publish once the news was public.
- 4.3% engagement against an account median of 2.8%.
- The engineering display gives enthusiasts something new beyond the press photos.
Results
- 1.96M
- 84K
- 371
- 4.3%
- ×6
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Brief a launch like this
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