CLA × Hot Wheels: the reveal, from the crowd
14M
A co-branded car reveal shot as the guests saw it. 14M views for a collaboration between a carmaker and a toy brand.
- Mercedes-Benz
- Brand event, Collaboration
- Oct 4, 2025
- Instagram Reel · 0:19
Occasion
The reveal of the new Mercedes-Benz CLA in a Hot Wheels livery, a collaboration between the two brands.
Idea
Show the event, not just the car: people, the Hot Wheels orange track and the details that make the livery a real-life toy.
Execution
Handheld footage moving through the guests to the car on its orange track display, then close-ups: the toy-style wheel, the wing, the livery graphics.
Why it worked
- A collaboration with two fan bases, cars and Hot Wheels, doubles the audience that cares.
- Close-ups of toy-like details make the link between the brands obvious in seconds.
- Event atmosphere gives the post a sense of exclusivity.
Results
- 14M
- 77K
- 439
- 0.5%
- ×41
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