Stratos Zero at Pebble Beach: you enter through the windshield
12M
One unbelievable detail from the world's most famous concours lawn. 12M views, and access to the owner's collection for future shoots.
- Pebble Beach Concours
- Brand event
- Aug 19, 2024
- Pebble Beach, California
- Instagram Reel · 0:10
Occasion
The 1970 Lancia Stratos HF Zero Bertone concept on the lawn at the Pebble Beach Concours d'Elegance during Monterey Car Week.
Idea
Film the one thing that makes this car unique: you get in through the windshield, which closes when the steering wheel returns to position.
Execution
The owner climbs in through the raised windshield while the crowd watches, the windshield closes, and Alan signs off with a thumbs-up to camera.
Why it worked
- A 'how does that even work' moment does the job of a full explanation.
- Event access turned into a relationship: the owner agreed to shoot more cars from his collection.
- The caption explains the mechanism in English and Russian for two audiences.
Results
- 12M
- 133K
- 114
- 1.1%
- ×35
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