Electric G-Class: four G-TURNs on the Las Vegas Strip
27M
Fifteen top automotive creators were invited. Alan's reel of four G-Classes spinning on the Strip was the best-performing of all of them.
- Mercedes-Benz
- World premiere, Brand event
- Jan 10, 2024
- Las Vegas
- Instagram Reel · 0:12
Occasion
Mercedes-Benz invited 15 of the world's top automotive creators to the premiere of the electric G-Class in Las Vegas.
Idea
Build the reel around G-TURN, the electric G-Class turning on the spot, and make it unmistakably Las Vegas.
Execution
Filmed at night in the rain on the Strip, in front of the Aria, a few hours before posting. Four G-Classes perform G-TURN at once under the casino lights.
Why it worked
- One impossible-looking manoeuvre is the whole story: no explanation needed.
- A recognisable location and wet asphalt make it feel like a film shot, not a press event.
- Posted within hours of filming.
Results
- 27M
- 851K
- 4,636
- 3.1%
- ×79
- Top reel among all 15 invited creators
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