Tourbillon world premiere, inside the cockpit
37M
A premiere reel built on the Tourbillon's watch-like instrument cluster, plus a photo production for Bugatti's own channels.
- Bugatti
- World premiere
- Jun 21, 2024
- Los Angeles
- Instagram Reel · 0:07 + photo production
Occasion
The world premiere of the 1,800 hp Bugatti Tourbillon, successor to the Chiron.
Task
Cover the Tourbillon's world premiere and produce photography for Bugatti's official channels.
Idea
Skip the exterior everyone else posts and go straight to the detail nobody has seen: a skeleton instrument cluster made like a Swiss watch.
Execution
Made with @mr_automotive. A 7-second handheld sequence: steering wheel, instrument cluster in close-up, seat and the crystal centre console. The caption carries the full spec sheet, from the 8.3-litre V16 to the 250-car run.
Why it worked
- Published right after the premiere, while search and curiosity peak.
- A detail-first edit stands out among exterior reveals of the same car.
- Specs in the caption turn a 7-second clip into a reference post people save and share.
Results
- 37M
- 167K
- 1,353
- 0.4%
- ×108
- Photo shoot in Los Angeles for Bugatti's official channels
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Brief a launch like this
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