Electric AMG GT 4-door: a world premiere on the 6th Street Bridge
3.07M
A premiere night with pyrotechnics and a Blink-182 set, turned into a 44-second spec story. 2.21M accounts reached and 51K shares.
- Mercedes-AMG
- World premiere, Brand event
- May 20, 2026
- Los Angeles
- Instagram collab Reel · 0:44, cross-posted to Facebook
Occasion
The world premiere of the 1,153 hp electric Mercedes-AMG GT 4-door with Mercedes-Benz USA, on the 6th Street Bridge in Los Angeles.
Task
Cover the world premiere of the 1,153 hp electric Mercedes-AMG GT 4-door.
Idea
Combine the show and the facts: every big moment of the night gets one key number on screen.
Execution
Footage from the crowd: the cars on the bridge, flames, Blink-182 on stage, Alan reacting among the guests. On-screen captions give the numbers: 1,153 hp, 0–60 mph in 2 s, 286 miles of range in 10 minutes of charging, Cd 0.22. Published as a collab post with @carlifestyle and two more automotive accounts.
Why it worked
- 51K shares: the spec captions make the reel easy to forward to fellow fans.
- Collab publishing put the premiere in front of several large car audiences at once.
- 13 seconds of average watch time on a 44-second reel.
Results
- 3.07M
- 78K
- 3,755
- 2.7%
- ×9
- 2.21M
- 51K
- 13 s
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