The $350,000 Bugatti TV at the Car Week villa
6.51M
Bugatti invited Alan to its villa during Car Week. He made the reel about the TV, not a car: 6.5M views.
- Bugatti
- Brand event, Collaboration
- Aug 20, 2026
- Pebble Beach, California
- Instagram Reel · 0:13
Occasion
Bugatti's villa during Monterey Car Week 2026, by invitation from the brand.
Idea
Find the unexpected object in a room full of hypercars: a $350,000 Bugatti TV that unfolds from a sculpture.
Execution
Alan presents on camera as the folded blue column opens into a giant screen showing the C SEED × Bugatti logo. The price stays on screen throughout.
Why it worked
- Lifestyle products extend the brand story beyond the car.
- A price on screen is a hook that holds attention to the reveal.
- Pinned to the profile, it keeps working long after the event.
Results
- 6.51M
- 62K
- 934
- 1.0%
- ×19
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