Vengeance: a reel that sends viewers to a full review
25M
A 56-second walk-around on Instagram and a 13-minute review on YouTube. 35M+ views across both platforms.
- Rezvani
- Reel + YouTube, Product story
- Jan 21, 2023
- Irvine, California
- Instagram Reel · 0:56 + YouTube review · 13:03
Occasion
The Rezvani Vengeance, a road-legal armoured SUV based on the Cadillac Escalade, filmed at Rezvani's showroom in Irvine.
Idea
Use the reel as a trailer: reveal the most surprising facts fast, then point to the long-form review for the rest.
Execution
On Instagram, Alan walks around the car with one fact per shot: price from $285,000 to $700,000, 35-inch tyres, 810 hp, armour, armoured glass. On YouTube, the full review is split into chapters: exterior, showroom, engines, interior, driving.
Why it worked
- Two formats from one shoot: the reel builds reach, the review builds depth and watch time.
- The price jump in the first seconds is the hook: viewers stay to find out why.
- The reel's caption and closing line send viewers to the YouTube channel.
Results
- 25M
- 401K
- 5,606
- 1.6%
- ×73
- 9.96M
- 80K
More from this project
9.94MRezvani Vengeance: test drive and full review
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