EV6: showing how an electric car sounds
20M
A driver's-seat reel about the EV6's synthetic sound design. 20M views from a feature that is usually hard to show.
- KIA
- Product story
- Feb 20, 2022
- Healdsburg, California
- Instagram Reel · 0:15
Occasion
A drive in the new KIA EV6 through Northern California wine country, with thanks to KIA America.
Idea
Make an audio feature visual: switch the sound profiles on the screen and 'conduct' them with a hand, like an orchestra.
Execution
A point-of-view shot from the driver's seat on a country road. Alan changes the sound setting on the touchscreen and moves his hand in time with the sound.
Why it worked
- Turns a feature you cannot see into a gesture everyone understands.
- Sound-on content: the reel only makes sense with audio, which keeps viewers watching.
- Ending on a question, 'do you like it?', invites an opinion in the comments.
Results
- 20M
- 355K
- 1,500
- 1.7%
- ×58
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