Escalade-V: a full review in 30 seconds
25M
A presenter-led mini review with chapter titles. 25.7M views and 877K likes: the strongest US reach in the portfolio.
- Cadillac
- Product story
- Feb 28, 2023
- Instagram Reel · 0:30
Occasion
A short review of the 700 hp, supercharged Escalade-V for the US audience.
Idea
Compress a review into chapters a viewer can follow with the sound off.
Execution
Alan on camera on a wet mountain road in fog. Bold captions mark each beat: Unusual Cadillac, Performance version, Under the hood, Exhaust, $150,000, and a closing rating from 0 to 10.
Why it worked
- Chapter captions keep viewers to the end, where the price and the rating land.
- Asking the audience to rate the car turned the reel into a debate: 7,351 comments.
- Weather and landscape give a premium, cinematic look without a film crew.
Results
- 25M
- 876K
- 7,351
- 3.4%
- ×74
- Strongest US reach in the portfolio
Related projects
74MF-150 Lightning: one feature, four secondsFord. F-150 Lightning: one feature, four seconds
A single macro shot of the shifter folding into the console. 74M views: the best-performing promo content for the F-150 Lightning.
25MVengeance: a reel that sends viewers to a full reviewRezvani. Vengeance: a reel that sends viewers to a full review
A 56-second walk-around on Instagram and a 13-minute review on YouTube. 35M+ views across both platforms.
20MEV6: showing how an electric car soundsKIA. EV6: showing how an electric car sounds
A driver's-seat reel about the EV6's synthetic sound design. 20M views from a feature that is usually hard to show.
Brief a launch like this
World premieres, social-first concepts and production for your own channels. Send a brief and get a proposal within 48 hours.