Panamera Active Ride: explaining a suspension with a phone
8.54M
A technical feature of the new Panamera, explained with a phone in one hand. 8.5M views from Porsche's launch event.
- Porsche
- Brand event, Product story
- Mar 6, 2024
- Instagram Reel · 0:37 + YouTube review
Occasion
Porsche's launch event for the third-generation Panamera Turbo E-Hybrid and its new Active Ride suspension.
Idea
Explain an engineering feature with an everyday object: the phone in Alan's hand stands in for the car's body.
Execution
Shot at the Porsche venue with the blue Panamera behind. Alan walks around the car holding the phone, with short captions in Russian, and promises the full YouTube episode in the caption.
Why it worked
- A simple visual metaphor makes a complex system understandable in seconds.
- Speaks to the Russian-speaking audience in its own language.
- 1,550 comments: the explanation sparked questions and debate.
Results
- 8.54M
- 164K
- 1,550
- 1.9%
- ×24
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