EV9: a US sales launch at KIA America headquarters
4.97M
An ASMR feature tour for the start of EV9 sales in the US, delivered with a photo package and video reviews.
- KIA
- Product story, Reel + YouTube
- Mar 23, 2023
- Irvine, California
- Instagram Reel · 0:27 + photo package + video reviews
Occasion
The start of KIA EV9 sales in the US. Filmed at KIA America headquarters.
Task
Support the start of EV9 sales in the US.
Idea
An ASMR reel: the sounds of buttons, doors and mechanisms carry the tour.
Execution
A walk-around and cabin tour: lights, seats, switches, the charging flap and the screens, each with its own sound. Delivered together with a photo package and video reviews; the caption points to the full review on YouTube.
Why it worked
- A family EV shown through the details buyers actually touch.
- One shoot fed three formats: reel, photos and long-form reviews.
- Timed to the start of US sales.
Results
- 4.97M
- 55K
- 417
- 1.1%
- ×14
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