Delta × Porsche: from a 911 GT3 RS to the aircraft door
305K
Delta's VIP transfer between flights in a Porsche 911 GT3 RS, told as one story from the tarmac to the cabin.
- Delta Air Lines × Porsche
- Collaboration
- Feb 26, 2024
- Los Angeles International Airport
- Instagram Reel · 1:00
Occasion
A joint service from Porsche USA and Delta: Delta 360 and VIP customers can be driven to their aircraft in a 911 GT3 RS at LAX.
Task
Show Delta's VIP transfer between flights in a Porsche 911 GT3 RS.
Idea
Tell the whole experience as one continuous story, gate to gate.
Execution
The GT3 RS in Delta livery under the wing, the drive across the airfield, the walk up to the aircraft and a welcome from the crew in the cabin. Short captions link the beats.
Why it worked
- A rare cross-industry case: an airline and a carmaker in one story.
- Shows a service most viewers will never see, which makes it shareable.
- Proves the format works for brands outside automotive.
Results
- 305K
- 8K
- 105
- 2.8%
- ×1
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