Yangwang U8: the party trick, filmed in Shanghai
9.82M
The 1,200 hp U8 turning on the spot, shown from the screen and from the street. 9.8M views for a brand new to Western audiences.
- BYD
- Product story
- Nov 14, 2023
- Shanghai
- Instagram Reel · 0:14
Occasion
BYD's Yangwang U8, a 1,200 hp electric off-roader, filmed in Shanghai.
Idea
Lead with the one capability a Western viewer has never seen a car do.
Execution
The manoeuvre is selected on the touchscreen, then shown from outside as the U8 turns on the spot, and again from the driver's seat.
Why it worked
- Introduces an unfamiliar brand through a feature, not a logo.
- Two angles of the same manoeuvre answer the 'is it real?' question.
- 3.6% engagement: well above the account median of 2.8%.
Results
- 9.82M
- 353K
- 593
- 3.6%
- ×28
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