Brabus 900 Superblack: the cabin in nine seconds
12M
A tactile point-of-view tour of a 900 hp G-Class by Brabus. 12M views and 265K likes.
- Brabus
- Product story
- Jul 13, 2022
- Instagram Reel · 0:09
Occasion
The Brabus 900 Superblack, a 900 hp G-Class conversion from @theofficialbrabus.
Idea
Sell the luxury through touch: hands on every surface a buyer would feel first.
Execution
A point-of-view sequence from the door to the wheel: quilted leather, carbon steering wheel, drive modes and the Brabus gauge cluster. Key numbers in the caption: 900 hp, 1,250 Nm, 0–100 km/h in 3.7 s.
Why it worked
- First-person framing puts the viewer in the driver's seat.
- Fast cuts on textures read as premium without a single word.
- Short enough to watch twice, which lifts reach.
Results
- 12M
- 265K
- 257
- 2.2%
- ×35
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