BMW XM: a 7-second arrival that sells the review
10M
One cinematic arrival shot in the Arizona desert, driving viewers to the full YouTube review. 10.6M views.
- BMW
- Reel + YouTube
- Mar 18, 2023
- Phoenix, Arizona
- Instagram Reel · 0:07 + YouTube review
Occasion
The 650 hp BMW XM, reviewed for the YouTube channel and teased on Instagram.
Idea
An arrival shot with attitude: the XM slides off the road onto the desert shoulder, stops in frame and the door opens.
Execution
A single locked-off shot under a dramatic sky. The caption sends viewers to the full review on YouTube.
Why it worked
- Seven seconds is enough for a loop and short enough to finish every time.
- Landscape and light do the styling: no graphics needed.
- Every reel is also a trailer for long-form content on the channel.
Results
- 10M
- 346K
- 967
- 3.3%
- ×30
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